F
Fred
Ops & Growth
Production partnerships, customer ops, QC visits, marketing, B2B outreach, legal and admin. Fred handles the half of the business that needs Lagos shoes on the ground.
About
Made for you, by you.
Dullam is the customization platform for Africa. Designed by you, produced by us, delivered to your door — starting in Lagos, expanding city by city.
The why
Custom merchandise demand in Africa is enormous and growing. Weddings, birthdays, religious events, corporate retreats, school graduations, political campaigns, content creator drops — the demand is everywhere.
The supply side is decades behind. It's dominated by informal print shops operating out of single rooms, communicating over WhatsApp, taking deposits in cash, and producing on equipment they share with three other tenants. No SLA. No QC. No transparency. No recourse. No software.
We built Dullam because the gap is the opportunity. A software platform that owns the customer relationship, owns quality control, and runs production underneath. The kind of experience anyone in the diaspora can recognise — but built for the realities of doing this in Lagos.
That's the product. The rest is execution.
Founders
Two operators, locked roles, one bet.
N
Newman
Product & Tech
Web product build, Design Studio, internal tools, payments integration, analytics, infrastructure. Newman handles the half of the business that needs to be in a browser.
How we work
Six principles we don't bend on.
01
Quality is the wedge
We don't compete on the cheapest unit cost. We compete on the SLA the informal print economy cannot give you — Dullam-owned production, real QC, defects as our problem.
02
One name, one promise
Dullam owns the relationship end-to-end. You buy from us, you talk to us, you get your order from us. One contract, one promise, one team on the hook.
03
No surprises
Every cost is visible before checkout. Every status change is communicated. Every defect is acknowledged before you notice it.
04
Concierge before code
Every new category, new flow, and new segment is delivered manually before it is automated. Our customers feel the polish because we lived the rough edges.
05
The repeat order is sacred
The first order is hard to win; every order after the first should be effortless. Saved designs, address book, one-click reorder, Brand Kits — all engineered to remove friction from the second purchase.
06
Made for you, by you
Our brand promise: the design is yours, the merch is yours, we just turn one into the other. Customisation in Africa is no longer a luxury reserved for those with industry contacts and design software.
Where we are
Built in Lagos. For the African market.
Phase 1 is Lagos-first by design. Density beats reach when you're building trust from scratch. Other cities follow when the unit economics prove they should.